Are you feeling overwhelmed with all the paid options out there and just want to know what works and how to get more people to your website?
You are not alone my friend! I have compiled my top 3 non-negotiables tips in order to increase organic traffic.
Blog
Blogging!! I’ve said it before and I’ll say it again, blog, blog blog!! Every blog you write and post gives you a better chance to be identified by Google and other search engines. Google wants to give its users the best possible matches for their searches. So the more times you talk about your industry, your business, and your keywords(yes you should have these) the more favorable you are to Google. Studies show that businesses with blogs get 55% more website visitors than those without one. Blogs are a great way to show your business personality while at the same time keeping your website updated with fresh information. Blogging is also a great way to repurpose your content for other marketing channels all while building authority in your industry and creating organic traffic to your website.
Website Optimization
Without going too deep into SEO strategy we will go over some SEO basics. First and foremost want to make sure your website is loading properly and responsive. How long does it take for images to load? If your site takes forever to load, your bounce rate will be sky-high. Large image files need to be compressed for speed, page structure, and third-party plug-ins need to stay up-to-date. Is your website mobile-friendly? More traffic occurs on mobile than desktop, so if you’re making your visitors have to pinch to scroll around your site, your basically telling them to go elsewhere. Do you have alt tags on ALL images? And do your alt tags include your keywords? Know your keywords! Keywords are the words and phrases people type into search engines, and some get searched more than others. Do your research and define the keywords that are highly searched and related to your business.
EMAIL MARKETING
Emailing marketing is alive and thriving AND cost-effective. You already have access to these leads right at your fingertips. Even if you send a monthly or seasonal email it’s a great way to stay connected with your clients and let them know what’s new and happening at your business. Email marketing campaigns are very easy to implement with the help of email automation which can create organic traffic to your website. Once you do the initial set up everything else pretty much runs itself from there and not to mention it’s highly profitable in the long run. Remember these tips when reaching out to your customers;
- Your email content needs to pack a punch! Share valuable information, how your product/service solves their problem, tips and tricks, features, best uses, you get it
- Send an interactive email! Everyone loves a good GIF
- Keep your subject lines concise and straightforward
My opinion before spending money on paid advertisement is to first commit to implementing an organic marketing plan. Once your plan is in place and you are in a comfortable groove with it, explore additional options to complement your brand. Organic will never go out of style and will continue to grow your business in the long haul.
Need additional help?
Reach out if you’d like a custom plan tailored to you and your business needs.